Ask It Simply

Education only. Not financial advice.

Money safety · 14 min · Lesson 11 of 11

The stock market by sector: what each of the 11 sectors does

Learn what a stock and an index are, then how each sector earns money, what moves it, and its risks, so you can read market news with confidence.

Education only. Not financial advice. Company names on this page are examples by size, not recommendations. We never tell you to buy, sell or hold anything, we do not rank stocks, and we make no price predictions. Stocks can lose value, including all of it.

When you finish

You can name the 11 stock market sectors, explain how companies in each one earn money and what tends to move them, and spot the scam pitches that use "hot sector" hype.

Start here: what is a stock?

A stock is a share of ownership in a company. If the company does well, the stock may rise in value. If it does poorly, the stock can fall, and you can lose money. [Investor.gov: Stocks]

What is an index?

An index is a list of stocks used to measure part of the market. For example, the S&P 500 tracks 500 large US companies. You cannot invest in an index directly, but some funds try to copy one. [Investor.gov: Index funds] [S&P DJI: S&P 500]

What is a sector?

The Global Industry Classification Standard (GICS), created by MSCI and S&P Dow Jones Indices, sorts companies into 11 sectors based on their main business. [MSCI: GICS] [S&P Dow Jones Indices: GICS] Sectors help you see which parts of the economy are growing or struggling.

Do it now

  1. Read the 11 sector cards. Focus on "How companies earn money" and "What moves it."
  2. Scan the comparison table to see them side by side.
  3. Read about funds and diversification.
  4. Learn the scam red flags, then take the 5-question quiz.
  5. Try it with AI. Paste the prompt into Grok or another free chat with a company you know.

The 11 sectors

About the examples: Each card lists the largest holdings by weight in that sector's Select Sector SPDR fund, as of Oct 29, 2026. State Street has renamed these funds "State Street® ... Select Sector SPDR® ETF". These funds cap how big any one company can be, so the order is close to, but not exactly, ranking by market value. Examples by size, not recommendations. [SSGA: SPDR funds]

1. Information Technology

What it is
Software, IT services, computers, phones, and the chips inside them. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Selling devices and chips, and charging for software, often by subscription. (our summary)
What moves it
Business and consumer spending on tech, and interest rates, because much of the value of fast-growing companies is based on profits expected years from now. (our summary)
Who it may suit (in general)
Readers interested in long-term growth who can handle big price swings. This is a general description, not advice for you.
Pros
Many companies with fast-growing sales. Software can earn high profit margins. (our summary)
Risks
Prices can fall hard when growth slows or rates rise. A few giant companies make up much of the sector. (our summary)
Examples by size, not recommendations
NVIDIA (NVDA), Apple (AAPL), Microsoft (MSFT), Advanced Micro Devices (AMD), Broadcom (AVGO). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLK). [SPDR XLK holdings, as of Oct 29, 2026]

2. Health Care

What it is
Drug makers, medical device makers, hospitals, and health insurers. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Selling medicines and devices, providing care, and collecting insurance premiums. (our summary)
What moves it
Drug trial results, patent expirations, and government health rules and pricing. (our summary)
Who it may suit (in general)
Readers who want companies whose products people need in good times and bad. This is a general description, not advice for you.
Pros
Demand for care tends to hold up in recessions. Aging populations use more care. (our summary)
Risks
A failed drug trial or a new law can hit a company fast. Patents expire, letting cheaper copies compete. (our summary)
Examples by size, not recommendations
Eli Lilly (LLY), Johnson & Johnson (JNJ), AbbVie (ABBV), UnitedHealth Group (UNH), Merck (MRK). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLV). [SPDR XLV holdings, as of Oct 29, 2026]

3. Financials

What it is
Banks, insurers, payment networks, asset managers and stock exchanges. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Interest on loans, fees on payments and trades, and insurance premiums. (our summary)
What moves it
Interest rates, loan defaults, and the health of the economy. (our summary)
Who it may suit (in general)
Readers who want to understand how money itself moves through the economy. This is a general description, not advice for you.
Pros
Many pay dividends. Earnings can rise when lending is strong. (our summary)
Risks
Loan losses rise in recessions. Heavily regulated. Bank failures can spread fear across the group. (our summary)
Examples by size, not recommendations
Berkshire Hathaway (BRK.B), JPMorgan Chase (JPM), Visa (V), Mastercard (MA), Bank of America (BAC). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLF). [SPDR XLF holdings, as of Oct 29, 2026]

4. Consumer Discretionary

What it is
Things people want but can skip: cars, online shopping, restaurants, home improvement, clothing and travel. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Selling goods and services to shoppers. (our summary)
What moves it
Jobs, wages and how confident shoppers feel. Spending here is often cut first when money is tight. (our summary)
Who it may suit (in general)
Readers comfortable with ups and downs that follow the economy. This is a general description, not advice for you.
Pros
Can grow fast when the economy is strong. Includes many well-known brands. (our summary)
Risks
Sales can drop sharply in recessions. (our summary) Two companies made up about 40% of the fund (XLY) on Oct 29, 2026. [SPDR XLY holdings, Oct 29, 2026]
Examples by size, not recommendations
Amazon (AMZN), Tesla (TSLA), Home Depot (HD), McDonald's (MCD), TJX Companies (TJX). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLY). [SPDR XLY holdings, as of Oct 29, 2026]

5. Consumer Staples

What it is
Everyday needs: groceries, household goods, drinks and personal care. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Selling items people buy again and again. (our summary)
What moves it
Costs of ingredients and shipping, and whether shoppers switch to cheaper store brands. (our summary)
Who it may suit (in general)
Readers who want steadier companies, often called defensive. This is a general description, not advice for you.
Pros
Demand tends to stay steady in recessions. Many pay dividends. (our summary)
Risks
Usually slower growth. Rising costs can squeeze profits. (our summary)
Examples by size, not recommendations
Walmart (WMT), Costco (COST), Procter & Gamble (PG), Coca-Cola (KO), Philip Morris International (PM). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLP). [SPDR XLP holdings, as of Oct 29, 2026]

6. Communication Services

What it is
Phone and internet carriers, media, entertainment, video games, and online platforms like search and social media. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Advertising, subscriptions, and phone and internet bills. (our summary)
What moves it
Advertising budgets (which shrink in slowdowns), user growth and regulation. (our summary)
Who it may suit (in general)
Readers interested in how media and the internet make money. This is a general description, not advice for you.
Pros
Huge user bases. Carriers have steady monthly bills. (our summary)
Risks
Ad sales fall in slowdowns. Privacy and antitrust rules can change the business. A few giants dominate the sector. (our summary)
Examples by size, not recommendations
Meta Platforms (META), Alphabet (GOOGL, GOOG), Walt Disney (DIS), Take-Two Interactive (TTWO). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLC). [SPDR XLC holdings, as of Oct 29, 2026]

7. Industrials

What it is
Aerospace and defense, machinery, construction, airlines, railroads and shipping. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Selling equipment, building projects and moving goods, often on long contracts. (our summary)
What moves it
Factory activity, building and government spending, and fuel costs. (our summary)
Who it may suit (in general)
Readers who want exposure to how things get built and moved. This is a general description, not advice for you.
Pros
Tied to real-world building and trade. Defense contracts can run for years. (our summary)
Risks
Sales follow the economy up and down. Big projects can run late or over budget. (our summary)
Examples by size, not recommendations
GE Aerospace (GE), Caterpillar (CAT), RTX (RTX), GE Vernova (GEV), Union Pacific (UNP). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLI). [SPDR XLI holdings, as of Oct 29, 2026]

8. Energy

What it is
Oil and gas producers, refiners, pipelines and drilling services. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Selling oil, gas and fuel, and charging to move or process them. (our summary)
What moves it
Oil and natural gas prices most of all, plus world events and demand. (our summary)
Who it may suit (in general)
Readers who want to see how commodity prices affect companies. This is a general description, not advice for you.
Pros
Profits can jump when oil and gas prices rise. Many pay dividends. (our summary)
Risks
Profits can fall fast when prices drop. Faces long-term shifts toward other energy sources. (our summary)
Examples by size, not recommendations
ExxonMobil (XOM), Chevron (CVX), ConocoPhillips (COP), Marathon Petroleum (MPC), Phillips 66 (PSX). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLE). [SPDR XLE holdings, as of Oct 29, 2026]

9. Utilities

What it is
Electric, gas and water companies, and independent power producers. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Charging customers for power, gas and water, often at prices approved by state regulators. (our summary)
What moves it
Interest rates (utilities borrow a lot), regulators' rate decisions, and weather. Some utilities report rising demand from data centers. (our summary)
Who it may suit (in general)
Readers who want steadier, often income-focused companies. This is a general description, not advice for you.
Pros
People pay power bills in every economy. Many pay dividends. (our summary)
Risks
Rising rates raise borrowing costs. Regulators limit what they can charge. Storms can cause big costs. (our summary)
Examples by size, not recommendations
NextEra Energy (NEE), Southern Company (SO), Duke Energy (DUK), Constellation Energy (CEG), American Electric Power (AEP). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLU). [SPDR XLU holdings, as of Oct 29, 2026]

10. Real Estate

What it is
Mostly real estate investment trusts (REITs) that own buildings like warehouses, data centers, cell towers, senior housing and storage. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Collecting rent. (our summary) To qualify, REITs must pay out at least 90% of their taxable income each year as dividends. [Investor.gov: REITs]
What moves it
Interest rates (they borrow a lot and compete with bonds for income buyers), and demand for each property type. (our summary)
Who it may suit (in general)
Readers who want to learn how property earns income without buying a building. This is a general description, not advice for you.
Pros
Rent income. A way to own a slice of many properties. (our summary)
Risks
Rising rates can hurt prices. Some property types, like offices, can lose tenants. (our summary)
Examples by size, not recommendations
Welltower (WELL), Prologis (PLD), Equinix (EQIX), American Tower (AMT), Public Storage (PSA). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLRE). [SPDR XLRE holdings, as of Oct 29, 2026]

11. Materials

What it is
Chemicals, metals and mining, construction materials, and packaging. [MSCI: GICS] [GICS, by MSCI and S&P DJI]
How companies earn money
Selling raw and processed materials to other businesses. (our summary)
What moves it
Commodity prices like copper and gold, factory and building demand, and the world economy. (our summary)
Who it may suit (in general)
Readers who want to see how raw materials feed every other sector. This is a general description, not advice for you.
Pros
Benefits when building and manufacturing boom. Gold miners can behave differently from the rest. (our summary)
Risks
Prices of what they sell can swing a lot. Mining and chemicals face environmental rules. (our summary)
Examples by size, not recommendations
Linde (LIN), Newmont (NEM), Freeport-McMoRan (FCX), Vulcan Materials (VMC), Ecolab (ECL). These are the largest holdings by weight in the Select Sector SPDR fund for this sector (XLB). [SPDR XLB holdings, as of Oct 29, 2026]

Side-by-side comparison

The 11 GICS sectors at a glance (examples are not recommendations)
SectorMain businessBig driverExample by size
Information TechnologySoftwareBusiness and consumer spending on techNVIDIA (NVDA)
Health CareDrug makersDrug trial resultsEli Lilly (LLY)
FinancialsBanksInterest ratesBerkshire Hathaway (BRK.B)
Consumer DiscretionaryThings people want but can skipJobsAmazon (AMZN)
Consumer StaplesEveryday needsCosts of ingredients and shippingWalmart (WMT)
Communication ServicesPhone and internet carriersAdvertising budgets (which shrink in slowdowns)Meta Platforms (META)
IndustrialsAerospace and defenseFactory activityGE Aerospace (GE)
EnergyOil and gas producersOil and natural gas prices most of allExxonMobil (XOM)
UtilitiesElectricInterest rates (utilities borrow a lot)NextEra Energy (NEE)
Real EstateMostly real estate investment trusts (REITs) that own buildings like warehousesInterest rates (they borrow a lot and compete with bonds for income buyers)Welltower (WELL)
MaterialsChemicalsCommodity prices like copper and goldLinde (LIN)

Drivers are general descriptions, not predictions for any company.

Funds: owning many stocks at once

A mutual fund or exchange-traded fund (ETF) pools money to buy many stocks. An index fund tries to match an index, such as the S&P 500. A sector fund holds companies from one sector only, so it is less spread out than a whole-market fund. [Investor.gov: Mutual funds and ETFs] [Investor.gov: Index funds] Always read the fund's fees and holdings before deciding anything. We do not name or suggest funds.

Diversification

Diversification means spreading money across different investments so one bad result does not sink everything. It does not guarantee a profit or protect against loss. [Investor.gov: Asset allocation and diversification] Owning several companies in the same sector is less diversified than owning companies across many sectors.

Scam red flags

If it happened to you: report it to the SEC at the SEC's tip form, the FTC at ReportFraud.ftc.gov, or the FBI at IC3.gov.

Quick quiz

1. What does owning one share of stock mean?

You own a small piece of the company.

2. Which sector includes power and water companies?

Utilities.

3. Oil prices drop sharply. Which sector's profits are most directly affected?

Energy.

4. True or false: owning 10 tech stocks is well diversified.

False. They are all in one sector, so they can fall together.

5. Someone in a group chat promises a "guaranteed" 50% gain on an AI stock. What do you do?

Stop. Guarantees are a red flag. Don't send money, and report it at ReportFraud.ftc.gov.

Try it with AI

Copy this into Grok, ChatGPT, Claude, Gemini or another free AI chat. Replace the company name.

Explain the company [COMPANY NAME] to a beginner in plain English.
1. Which of the 11 GICS sectors is it in, and why?
2. How does it earn most of its money?
3. What outside things (interest rates, the economy, commodity prices) tend to affect that sector?
4. List its main business risks.
5. Link to its latest annual report (Form 10-K) on sec.gov so I can check.
Do not tell me whether to buy, sell or hold, and do not predict its stock price.

AI can be wrong or out of date. Check its answer against the company's filings on SEC EDGAR.

Money safety: Education only. Not financial advice. Stocks are not FDIC-insured and can lose value. Investing disclaimer

You did it

Mark this lesson complete when you have sorted one real company into its sector using the cards or the AI prompt.

Keep going

Sources

Checked November 1, 2026. Holdings as of Oct 29, 2026. Examples are not recommendations.

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